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The spot is soundtracked by ”High End”, a song by Canadian Hip-Hop artist Patrik that TikTok says was selected because of its high energy,” which fits the campaigns upbeat nature. – The Message
”I stage managed for Canadian Music Week. I remember stage managing at (now defunct Toronto Bar) Smiling Buddha, it was Patrik’s debut, and that was the first time I saw him, (back in 2015ish). And right then and there I was like, ‘Holy Shit, who the f—k are you dude? You’re sick.” – Everton Lewis, Jr
”It means a lot to be a part of the basketball culture in Canada,” says Patrik. ”As someone who took basketball seriously growing up, and had aspirations playing in the league, playing in university, it’s nice to be in that atmostphere…The involvement of my music makes me feel like I’m an extension of the story of what’s happening in Orangeville.” – Patrik Kabongo.